Blend Art Fest, an annual art festival in Dallas Texas, was made to create an escape from the routine of daily life. It's a collection of varying genres, cultures, and styles of art from local and visiting artists, to create an enriching experience for DFW locals to connect with their community, explore art, and have fun.
The festival's design was created around this vision. The color palette is based on bright primary colors, creating a vibrant style that promotes fun and excitement for the viewer, while standing out in the city atmosphere. The halftone pattern serves as a visual metaphor to represent how the different art shown at the festival will "blend" and unite together for one purpose.
