THE PROBLEM
Young adults in college or working have limited time and resources to cook food, and can be difficult if you're just learning to cook for yourself/your family for the first time.
RESEARCH
COMPETITORS
There are apps that already attempt to solve problems related to cooking and recipes, however they all will focus on one area, such as tracking your pantry or just recipes. Let's look at some of the main competitors.
Pros:
Keeps track of your pantry — Variety of recipe choices — Weekly meal planning options
Cons:
Bad UI makes it difficult to navigate through apps — Inconsistent recipe experience as they link to other websites
INTERVIEWS
I conducted interviews with multiple college students, in order to figure out their pain points and needs regarding their experience of cooking for themselves.
KEY INSIGHTS
USER PERSONAS
Following the interviews, 2 user personas were created to identify and describe the main target audience that DishUp will focus on.
JOURNEY MAP
A journey map was made to help better understand and visualize the user's experience.
HOW MIGHT WE...
DESIGN STATEMENT
We will create an app thats simple and customizable, to meet the needs of busy young adults working/in college to keep track of their groceries, find recipes based on their ingredients, and have a smooth cooking experience.
WIRE FRAMES
MID-FIDELITY & USER FEEDBACK
SOLUTION
