INTRODUCTION
Traditional museum exhibits can feel passive, especially for kids who thrive on play and interaction. Static displays often struggle to capture their curiosity, making it harder to create lasting, meaningful engagement.
RESEARCH
OPPORTUNITY
By combining augmented reality with physical exhibits, museums can become an immersive adventure that makes learning fun! It transforms passive observation into active exploration, where curiosity and education feel like play.
HOW MIGHT WE...
...design a memorable, kid-friendly identity that makes the AR adventure feel like a world of its own?
...use storytelling to make learning feel like an ocean adventure?
...transform static displays into immersive ocean experiences using AR?
JOURNEY
SOLUTION
MUSEUM ENTRANCE
UI MOCKUP
MISSION COMPLETE
Win your badge and dig for a prize!
MERCHANDISE
PHOTO OPPORTUNITY
ADVERTISING
BRANDING
