THE PROBLEM
Travel planning experiences can be overwhelming and time-consuming. Existing AI solutions either require too much user input and decision-making or are too inefficient and conversation-based.
THE RESEARCH
COMPETITORS
There are applications and websites that already exist to help travel plan; however, they target different areas, either building an entire itinerary based on chatting to you more casually, or providing options for you to choose from to build your own. Here are the main competitors on the market.
USER PERSONAS
After the initial research, two user personas were created in order to define the target market of Tripstr and have a basis of what to keep in mind while designing.
HOW MIGHT WE...
...Design a seamless travel app that uses AI to curate personalized itineraries based on the user’s preferred aesthetic and travel style.
MOOD BOARD
BRANDING
WIRE FRAMES
MID-FIDELITY & FEEDBACK
SOLUTION
